The demand by Airbnb users for luxury accommodation and experiences is growing strongly, just think that in 2018 the number of bookings for accommodations worth at least $1,000 per night has grown over 60%.
A reason enough to induce the San Francisco company to invest in the new Luxe division, created precisely to respond to the growing interest in high-end travel (according to analysts, the sector is now worth over 200 billion dollars).
And if you have always dreamed of spending your holidays on a private island all to yourself, now it is possible: among the 2,000 solutions offered worldwide by the platform it is in fact possible to rent the private atoll of Nukutepipi, in French Polynesia, which with its 3 villas and 15 beach bungalows can accommodate up to 52 people. Scenario of the movie The Beach. But like all dreams, it has its price: to stay in the paradise of the Pacific Ocean in fact costs 1 million dollars a week.
The journey into luxury of Airbnb began some time ago when the American company acquired Luxury Retreats, a platform specialised in renting five-star residences, which will continue to operate as an independent brand. For every Airbnb Luxe booking there will be a dedicated trip designer who will take care of personalized experiences and services such as organizing local activities, babysitting, private chefs, on-site masseurs or gym training sessions.
And you will be able to secure a table in a Michelin-starred restaurant. Naturally, to enter the Olympus of luxury homes, we must meet strict criteria, no less than 300, such as the presence of fine finishes or top-quality domestic appliances. But who could you compete with at this point Airbnb? Possible competitors include Oliver’s Travel, HomeAway and Four Seasons Private Retreats, which offer similar offers.