Apple will unveil its new products today and in all likelihood the new iPhone 12. The new generation of Apple phones was not unveiled in September due to the coronavirus crisis.
At last month’s event, Apple presented a new version of its Smartwatch and new iPad models instead. The new iPhone is expected to be ready for super-fast 5G for the first time this year, after Apple resolved its dispute with modem specialist Qualcomm. Experts expect four new iPhone models, which differ in screen size and processor performance.
The iPhone is by far the most important product for Apple. In the last quarter, about 44% of the group’s turnover was generated with the Apple smartphone . In the fourth quarter of the calendar, the iPhone traditionally accounts for an even higher share of sales. Furthermore, the iPhone drives the business with the entire Apple ecosystem, which includes a cloud service, the Apple Watch, headphones, speakers and other products.