It looks like meat, but it’s not meat. After the USA and Sweden, Burger King also launches its vegetable-based burgers in Italy that resemble meat (in taste, texture, cooking) but do not contain animals. The Rebel Whopper can be tried in over two hundred Italian clubs, as well as in twenty-five European countries, from November 12th. Burger King is the first fast food giant to offer fake meat in Italy: McDonald’s is still being tested in Canada.
The new sandwiches, on sale for 4.80 euros (therefore in line with the prices of normal fast food burgers), very convincingly mimic the classic Burger King Whopper. They are filled with tomatoes, fresh lettuce, mayonnaise, ketchup, gherkins, onions and a grilled vegetable-based burger .