The reorganisation of the messaging app business tools brings new solutions as Engage writes, which will also see the  shutdown over the coming months of Discover, a function aimed at introducing users and bots to little used.

We want to make the world in which people reach companies on Messenger more fluid in places where they are already looking for connections – explains Facebook in a blog post – We will invest more on tools to connect people and businesses – including updates to m.me links, web plugins, various access points within our family of apps, and advertising products – which they carry on Messenger”.

Among the innovations announced by the social network, the  definitive launch of the lead generation product, which this week will be available as a Messenger template within Facebook Ads Manager. Always as Engage writes, it will be possible to create automated experiences to improve lead creation on the app. “Companies can continue the conversation with prospects directly on Messenger and integrate current CRM tools for smooth lead tracking,” explains Facebook.

In the beta test phase it is instead possible to book appointments via the messaging app, which will be officially launched at a global level later in the year. Among the future launches, also an  improvement in the reporting on events, which will allow companies to track and have a report of conversations on the app.

Furthermore, Facebook is  updating its standard time window (ie the reference time that companies have to answer consumer questions) at 24 hours, making it in line with that of WhatsApp. After this time, companies will still be able to use sponsored messages to resume customer contacts, and other types of personalised content such as event reminder, purchase updates and – currently in closed beta – the “human agent”, which allows brand representatives to respond to problems that require resolution.