Gone are the days of ugly brown beaten-up dog beds, and plain-coloured, awkward-sized cat houses. IKEA is launching a brand-new, Scandinavian-inspired pet furniture and pet products range, and it is the interior-designer-aesthetic that you’ve always dreamed of.
Launching in October, IKEA’s new LURVIG pet collection “celebrates our furry friends as members of the family.” The furniture range is so modern, sleek and bougie, it will be hard to not buy a dog bed for yourself!
If you didn’t have a pet Instagram account before, you certainly will after this. The range focuses on a simple colour palette of soft greys, muted pinks, and black and white, and is inspired by the patterns straight out of Scandinavia.
From stools, sofas and shelf-houses, to bowls, beds and blankets, the new range has pretty much everything your furry friend could ever need. Their press release explains, “We created IKEA’s cat and dog home collection from the perspective of the “real” experts – our pets.”
According to IKEA, the LURVIG pet collection consists of “beautifully designed, long-lasting and affordable products,” which fit with the aesthetic of the existing furnishings in our home.
They go on to explain, “More importantly, it is designed with the pet’s perspective in mind. Since we couldn’t talk to our pets directly, we brought in experts to help figure out how cats and dogs think.”
What they found was this … “Dogs will definitely chew on their toys and bring in dirt from their daily walks. While cats will definitely scratch on most surfaces and are sensitive to smell and texture. So safe, durable materials are very important!”
Whatever kind of pet you have, big or small, fluffy or fuzzy, IKEA’s new collection will probably have something perfect for your furry family.
Better still, if your home is already kitted out with IKEA furniture, this new collection will be a purr-fect match.
According to a spokesperson for the company, “It’s super cute, full of Scandinavian inspiration and features unique to IKEA items like a mini pull out couch for your dog or cat and a dog bed that is a dead ringer for IKEA’s MALM line.”
IKEA’s new LURVIG pet collection will launch on October 1, and will be available Canada-wide in stores and online.