There is absolutely no question that advertising mail can be given only one description – junk mail. However, one needs to understand that unfortunately, there are some pretty serious consequences behind this mail, not least in the cost of disposing of the stuff once it comes through our doors, and – almost immediately – is chucked into the bin. Millions of Euro a year is spent, either in recycling the material, or in shovelling it into landfill sites. It seems we are stuck with junk mail. Or are we?
Most of us have been through this… I bet there was at least once when you returned from a vacation with a mound of mail and most of it is just food magazines and advertising papers? Everything we use can be traced back to a natural resource, including junk mail. It takes 17 trees to make a ton of paper. Trees aren’t the only resource used to make our junk mail, either. It takes 36 million BTUs to make a ton of paper, and the production and disposal of junk mail alone consumes more energy than 2.8 million cars.
Companies which produce catalogues should be encouraged to distribute their material in appropriate locations, like supermarkets and stationeries, where people can make a conscious choice to take a copy. In addition, such companies should be encouraged to email material to those who request to receive it through a subscription.
There is little to our knowledge that can be done to stop this but maybe if we all write on out mail box that we do not want junk mail to be posted, we will once and for all send a message to those who insist in having then distributed! If nobody accepts junk mail, then maybe (just maybe), it will stop being produced… or is it only wishful thinking?!