Two years after the US launch of the first smart jacket (the Commander Trucker Jacket ), Levi’s and Google renew their collaboration with the launch of Levi’s Trucker Jacket with Jacquard by Google.
“The aim is always the same,” says Paul Dillinger, vice president in charge of innovation at Levi Strauss: “We want to give our customers a garment that can stand up to time and allow them to keep the phone in their pockets and always be connected; keeping your eyes on the world, even if you are pedaling ”.
Premise shared by Jacquard Threads, the Google ATAP project (Advanced Technology and Projects) created to add a new level of connectivity and interactivity to objects that already exist and are well known.