Lil Bub , the cat star of Instagram who has been smirking millions of fans since 2011, reaching a popularity like the biggest social network influencers, died on December 1st. Its owner, Mike Bridavsky, announced the feline’s death with a post on Instagram which reads ” On the morning of Sunday 1 December 2019 we lost the purest, most gentle and magical living force on our planet “.

 

View this post on Instagram

 

This is my first photo with BUB next our last photo together. On the morning of Sunday, December 1st 2019 we lost the purest, kindest and most magical living force on our planet. BUB was cheerful and full of love laying in our bed with us Saturday night, but unexpectedly passed away peacefully in her sleep.. I have always been fully transparent about BUB’s health, and it was no secret that she was battling a persistent and aggressive bone infection. Even knowing this, we weren’t expecting her to pass so soon or so abruptly without warning. I truly believe that she willingly made the decision to leave her failing body so that our family would not have to make that difficult decision ourselves. It is impossible to put into words the profound effect that BUB has had on my life, on the lives of thousands of homeless pets, and on the lives of those of you that have cared for her as if she were your own family. She taught me everything that I know about unconditional love, she brought my wife Stacy and I together, she’s the reason we have our beautiful children Rosco and Lula, and she has been a constant source of warmth and love in our lives for the past 8 years. To say that our family is devastated would be an understatement. But most importantly, BUB has made a huge difference in the world of animal welfare, and in the lives of millions of people worldwide. She has literally saved thousands of lives (both pets and humans), she started the first national fund for special needs pets, she was the subject of groundbreaking genetic and biological research, she’s helped raise over $700,000 for animals in need, and has spread a message of determination, positivity, and perseverance to people all over the world. And even though my heart is absolutely crushed by her graceful departure from planet Earth, I know that her sprit, magic, and overwhelming energy are still with us, reminding us every day to be better. Dearest BUB, I will never forget your generosity, your limitless supply of love, or your uncanny ability to bring so much magic and joy to the world. I am forever honored and humbled that you chose me as your caretaker. Please visit all of us in our dreams o

A post shared by Lil BUB (@iamlilbub) on

Suffering from feline dwarfism, Lil Bub was devoid of the lower teeth, which is why in all his photos he is perpetually with the tongue out , a feature which has then brought him unexpected popularity. On Instagram, the cat’s profile has 2.4 million followers and even deserved the blue check that indicates a verified profile.

Lil Bub has been the subject of a genetic research campaign with the aim of better understanding the genetic mutations in felines and its snout with the outside tongue has helped to collect 700 thousand dollars destined then to needy animals through the American society for the prevention of cruelty to animals (Aspca).

The cat was one of the first animals to become viral via the internet in the early 2010s along with the Grumpy Cat and Keyboard Cat both of which became famous thanks to memes.

Born as a Tumblr star, Lil Bub then moved to Reddit where she became viral, allowing her owner to start creating and selling merchandise , such as stuffed toys, t-shirts and calendars with the cat’s face. Bridavsky, however, has always claimed to have donated most of the proceeds from sales to groups that dealt with the rescue of animals and adoption centers. Lil Bub, it seems absurd but it is so, in 2015 he also released a music album of 10 tracks entitled Science & Magic: A Soundtrack to the Universe.