Finding points of contact between the vegetarian-vegan world and a fast-food chain like McDonald’s, known all over the world for its hamburgers, might seem a little difficult. Yet the brand of the two golden bows seems more and more intent to offer an olive branch to its historical detractors. And so the first fully vegetarian Happy Meal in the United Kingdom was announced, designed for smaller customers who claim the gadget of the moment, but without food of animal origin nearby.
A micro-menu that McDonald’s has developed in collaboration with the organisation – The Vegetarian Society, consisting of a new Spicy Veggie Wrap based on fried meatballs of vegetables and rice, tomato, lettuce and red onion. All without dairy products, and therefore even vegan-friendly. Even if the need to heat the wrap in the same machines where they also pass the other sandwiches used by the chain – which instead do contain traces of milk – have pushed to opt for the definition of Vegetarian Happy Meal, preferring it to the vegan one in the strict sense.
In addition to the Spicy Veggie Wrap, the Happy Meal in question contains fruit and a drink, in addition to the toy of course (which at the moment, as you can see in the image, is related to Pokemon). All at the classic price of children’s packaging, 2.99 Pounds.
Will this new vegetarian alternative appeal to children, or will it remain a mere publicity stunt?