Singapore will be the first country to ban the advertising of high-sugar beverages. This was announced by Health Minister Edwin Tong during the opening ceremony of the Singapore Health & Biomedical Congress 2019 , hosted at the Singapore Expo.
In his speech, Tong listed the next stages of the war on diabetes launched by the Singapore government . “We will introduce an advertising ban for less healthy sugary drinks,“ he explained. The ban will apply to all traditional media and online communication. “This will significantly reduce consumer exposure to the advertisements for these products.“
The announcement of advertisements will be accompanied by another measure for the prevention of diabetes: for super-sweetened beverages special summary labels will be introduced , classified by colour according to nutritional quality and sugar content . In this way consumers will only need a quick look to see if what they are about to drink has a red light or not.