Whatsapp is about to introduce a new function: Disappearing Messages . In short, it will be possible to send self-destructing messages after a specific amount of time. A few seconds and here the message is no longer visible in chat, it clears itself. The announcement came from the Twitter account of WaBetaInfo , a platform that is always very attentive to technological trends and to promptly find social news. The clues come directly from the group settings of a beta version of the Android app (the number 2.19.275).
When it will arrive
At the moment this new feature is available in beta test and only in group chats. It is not known if in the projects there is that to adapt it also to the single chat of WhatsApp. Surely the idea demonstrates an increasing attention of Mark Zuckerberg to the privacy of its users, also in the wake of what happened last year, with the Cambridge Analytica scandal. But not only. Surely it is also a way to capture the attention of the public, especially the younger one, a target potentially attracted also by other more “complex” messaging services. It is likely that the novelty is also dictated by the increasing demand of users to keep their conversations secret.
Many will surely appreciate these innovations. Whatsapp is the most used message app by Italians. The average use per person is 14 hours, more or less than the one spent on Facebook. In second place is Facebook Messenger with just over 23 million monthly users (+ 28%), but with an average usage time of just an hour and 15 minutes. Finally, in third place is Tegram , with its 9 million Italians and a nice leap forward compared to the previous year: even + 30%, with a usage time of 3 hours and 24 minutes.